About us

We Don’t Sell Confidence.
We Redirect You Toward It.

Valor is the art of self-expression, intentional beauty, timeless style, thoughtful adornment, built into a space instead of a performance. We treat beauty as ritual and self-devotion, not maintenance… and we won’t tell you you’re already finished and call it a day. We’ll tell you the truth about what will actually make you feel like yourself, even when the truth is a no.


Confidence isn’t bought here. It’s built.


VALOR BEAUTY SPECIALISTS

Everyone here was brought together for knowing their craft well enough to say what will actually work on you, and caring enough to say it out loud. Below is who you’ll be working with, and what each of them will steer you toward… and away from.

Serena Davis

Founder & Beauty Consultant

Kayleigh Lyons

Manager / PMU Artist

Arianna Wallace

Make-Up Artist

Kaitlyn Buhrman

Ornamental Tattoo Artist

Beauty As Ritual, Not Routine.

Redirection Over Flattery, Always.


New here? We start with a consult so what you book is what will actually work on you.

Contact US

Appointment Only.

835 N. Union Street in Wilmington,DE.


Everything we do happens here, by appointment so the best first move is almost always to book or start a consult. If you’ve got a question the site hasn’t answered, this is the place to ask it.


Email Address

HELLO@VALORBEAUTYPARLOR.CO

Phone

+1 (302) 404-2383

Opening hours

Mon - Thu
-
Fri - Sun
Closed

Follow Us

FAQs

Frequently Asked Questions.

First time here?

Start with a consult, not a booking. We’ll read your face, talk through what you’re after, and tell you plainly what will hold up and what won’t before anything permanent happens.

What should I bring?

Yourself, and any reference or history that’s relevant to what you’re booking. For injectables or permanent makeup, come with a clear face — details in your confirmation email.

Can I bring a guest?

The studio is small and the work takes focus, so we keep it to clients only unless you’ve cleared a guest with us first.

When should I arrive?

A few minutes early is plenty. If you’re running late, tell us — past a certain point we may have to reschedule so we don’t shortchange the next person.